A Complete Brand Transformation
for a Modern Spice Market
From logo rebranding to packaging, digital presence, and social media. we reimagined Chetak into a cohesive, shelf-ready, and future-focused spice brand.
Defining the Foundation
CLIENT: Chetak is an established spice brand under Nilkanth Sales Corporation, operating within a highly competitive and visually dense FMCG landscape.
Our objective was to reimagine Chetak as a confident, market-ready brand – balancing trust, tradition, and modern design sensibilities.
Branding
Packaging Design
Website Design
Social Media
Before the Transformation
Chetak was competing in a highly crowded spice market, where standing out on the shelf is everything.
The challenge was clear: create a unified visual system that elevates shelf presence, strengthens brand recall, and scales effortlessly across all touchpoints — all while preserving the heritage and trust Chetak had built over decades.
A Visual Anchor for the Brand
Designed to Stand Out on the Shelf
Why This Design Works
A logo system built for trust, clarity, and shelf dominance.
Recognizable
A Palette Built for Impact & Trust
#FFBF00
#FF1700
#1A202C
#2D3748
#1e305d
#e3345e
Why These Colors
Each color plays a clear role in strengthening the brand’s presence and usability.
Typography With Confidence
Primary Typeface — Bebas Neue
CHETAK 43 — PREMIUM QUALITY SPICES
The Type Pairing
Secondary Typeface — Metrophobic
Carefully sourced spices crafted to deliver authentic flavour
Where Tradition Meets Design
The new brand identity comes to life on every pack.
Extending the Brand Beyond Packaging
The brand identity was extended beyond packaging into print collaterals including brochures, business cards, and letterheads.
A Seamless Digital Presence
The website was designed to extend the brand identity into a clean, intuitive digital experience.
Content That Connects
Each post reflects the quality and heritage of Chetak spices while keeping the feed fresh and shareable.
Let’s Bring Your
Brand Story to Life
From strategy to visuals, we craft designs that resonate, engage, and elevate. Ready to transform your brand and make an impact that lasts?